Briefly about us

On April 1st, 2017, the convenient non-state channel "SEVIMLI" was introduced under the name "Caravan TV". His area focus is educational and entertaining music. The name of the channel was changed from "Caravan TV" to "Sevimli TV" on December 1, 2017. The TV channel broadcasts shows and programmes around Uzbekistan twenty-four hours a day.

The management centre is located at 53 Amir Temur Street, Mirabad District, Tashkent City.

Based on the data, women make up 52% of the active TV audience in Uzbekistan today, while males make up 42%. Of them, 43 are labour market participants, and 83% of TV viewers are Uzbek speakers. In this case, the average TV audience of the "SEVIMLI" TV station is 3,800,000. All of our republic's TV channels currently send signals in both HD and SD formats—576i 16:9 (SDTV) and 1080i (HDTV)—to neighbouring countries.

"Under the slogan "Birga baxtlimiz" (Happy together), the TV channel launched. The number of hours of live broadcast was expanded due to fan desire for more time and speed. increased the population with a social centre. TV series production got initiated.

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7 years

TV channel Sevimli TV has already been 7 years since its renaming in 2017


Currently our team has more than 600 employees


During the period of work we managed to work with more than 120+ clients

Our goals



"Sevimli" TV channel has made great preparations over the past period to improve the quality of national content, make it more appealing to viewers, and achieve high ratings. In this regard, about 50 new projects have been prepared. Contracts have been signed with private film studios for the purchase of more than 20 national series. More than 750 national films have been purchased, enriching the channel's archive database.



"SEVIMLI" TV channel has also started producing TV series to create national content and develop the national TV products market. Over the past 2 years, the channel has produced 10 new national series. In 2023, 6 more new series are planned to be produced and broadcast



All of this has ensured that "Sevimli" TV channel has been the most watched channel among audiences aged 6 to 55 since 2019. With a 17.5% share of the total target audience, it continues to maintain its position as Uzbekistan's number one TV channel


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Zhaloliddin Sattorovich Safoev

General Director of Sevimli TV channel

Graduated from the Tashkent State Institute of Culture by training as a journalist-bibliographer. Date of birth: Born 1960 Status: Member of the Writers' Union of Uzbekistan

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Rashidov Davlat Abdurafikovich

General producer, head of the leading private television channel of Uzbekistan “Sevimli TV”

Graduated from the Samarkand branch of the Uzbek State University of World Languages ​​in the field of philology and has a Master of Science degree in economics Date and place of birth: Born May 5, 1983 Status: Chairman of the board of the SMG media group. Since 2022, concurrently, he has been the general producer of the TV channel

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Khuzhaev Abduvokhid Abdikayumovich

Director of DIS LLC

Graduated from the Tashkent State Economic University with an education as an accountant. Date and place of birth: Born on October 25, 1979 in the city of Samarkand Date of employment: In 2015, he joined Sevimli TV

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Olimov Jaxongir Ubaydilloxon oʻgʻli

Editor-in-chief and presenter of the information and analytical program “Zamon” on the Sevimli TV channel

Graduated from the Tashkent State University of Oriental Studies and also has a master's degree from the National University Date and place of birth: Born on February 23, 1992 in the city of Tashkent Status: Member of people's deputies, republican, regional, city and district councils. Was awarded state awards: "Builder of the Future"

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Saidaliev Qaxramon Saidnabievich

Deputy editor-in-chief of the Sevimli TV channel founded by Master Media Production and Broadcast LLC

Graduated from the Academy of Public Administration under the President of the Republic of Uzbekistan in the field of public administration and public management. Date of birth: October 18, 1984. He is a member of the Liberal Democratic Party of Uzbekistan.